Offer & audience research
Define who you want to reach, what gives them a reason to enquire, and which channel fits the goal.
All servicesYour offer.
Paid advertising
Your offer.
The right audience.
Paid advertising should connect a clear offer with people who need it. We manage Meta and Google Ads for Durban and South African businesses, with practical campaign structure, conversion tracking and ongoing refinement.
Let’s talk
CREATE INTERESTMeta Ads
Introduce the offer.
Build relevant attention.
Be part of the search.
Make the next step clear.
Audience
Landing page
Enquiry
Channel strategy, creative direction and measurement.THE RIGHT STARTING POINT
Two channels. One clear direction.
Meta introduces your business to relevant audiences. Google connects with people already searching for your service. We bring your offer, campaign, landing page and follow-up journey into the same conversation.
- A clearer offer
- A measurable enquiry journey
- More informed budget decisions
WHAT THE WORK INVOLVES
A clear scope.
Nothing hidden.
Final deliverables are agreed in your proposal.
Campaign structure
Build Meta lead or landing-page campaigns and Google Search campaigns around distinct services and relevant audiences.
Creative & keyword direction
Guide message and creative tests on Meta. Refine keywords, search terms and negative keywords on Google.
Conversion tracking
Connect meaningful actions such as form submissions and enquiries, with tracking scoped to the website and platform.
Landing-page feedback
Identify gaps between the ad promise and the page, from mobile clarity to the enquiry action.
Monthly optimisation & reporting
Review delivery, cost and conversion signals. Use lead-quality feedback to inform the next changes.
CAMPAIGN PLANNING
Put your budget in perspective.
Adjust the assumptions. See how the numbers connect.
PLANNING EXAMPLE
Scenario enquiries—
Attributed revenue—
Media-only ROAS—
How this example works
Assumptions, not guaranteed results. Enquiries = media budget ÷ assumed cost per enquiry, rounded down. Sales = enquiries × lead-to-sale rate, rounded down. Revenue = sales × sale value. ROAS = revenue ÷ media spend; it is not profit. Management fees are shown separately; production, fulfilment, tax and operating costs are excluded.
MANAGEMENT RETAINERS
Clear about the investment.
META ADS MANAGEMENT
FromR4,000 / month
Reach relevant audiences. Test your message.
Keep the enquiry journey measurable.
GOOGLE ADS MANAGEMENT
FromR5,000 / month
Connect with active search demand.
Refine the terms that matter to your business.
Starting management retainers; final scope is agreed in your proposal. Advertising spend and third-party costs are separate. Organic social media management is quoted separately.
GOOD QUESTIONS
A little more
clarity.
What does Meta Ads management cost?
Meta Ads management starts from R4,000 per month. Final scope is agreed in your proposal. Advertising spend and any third-party production or platform costs are separate.
What does Google Ads management cost?
Google Ads management starts from R5,000 per month. Final scope is agreed in your proposal. Your media budget is paid separately to Google and is agreed around your goals and market.
Should I use Meta, Google, or both?
It depends on how customers find your offer. Google can capture active search demand, while Meta can introduce an offer to relevant audiences. We recommend a channel mix after reviewing the business and budget.
Do you guarantee leads or a particular ROAS?
No. Outcomes depend on the offer, competition, budget, website and sales follow-up. We focus on clear measurement, useful testing and ongoing improvement rather than guarantees.
Can you manage campaigns outside Durban?
Yes. We are based in Durban and work remotely with South African and international clients. Campaign scope, target markets and communication are agreed before the work starts.